The initial term will be until the summer of 2019 with the Trawlerboys officially playing their first game under the Amber Dew Events brand against Norwich City on July 8th for our first major pre-season friendly.

The agreement will also see the Amber Dew Events name and branding prominently visible both internally and externally at the stadium along with our digital media.

AMBER DEW EVENTS LIMITED, who were formed in November 2015 and are based in Norwich, are a dynamic event management company which provides event promotion and organisation primarily across the sporting spectrum, delivering bespoke tournaments, events and unique experiences for corporate, sports fanatics, enthusiasts, amateurs and novices across Norfolk, East Anglia and the UK. Featuring a range of sports; including darts, snooker, cycling, white water rafting, rowing, beach volleyball, Formula 1, Football, boxing and Athletics, we create professional sporting events, designed to engage your audience, challenge your competitors and most of all inspire all who take part. Anything from tournaments, corporate entertaining to fundraising, individual pursuits and challenges to team building, we can work with you to create a truly exclusive and inspirational event. With our professional connections and contacts in the world of sport, we also offer unique opportunities to include sporting legends, medallists, Olympians and icons at your event. Amber Dew Events provides a perfect opportunity for corporate organisations, clubs and individuals.

LTFC Commercial Manager Sam Hossack said:
“This is undoubtedly a ground-breaking agreement for Lowestoft Town Football Club and one that we are all absolutely thrilled with. We look forward to welcoming Amber Dew Events as our Stadium Naming Rights Partner.’’

“This is a deal we have worked hard towards on both sides for a number of weeks. After initially speaking with Lord Russell Baker in regards to hosting an Amber Dew Event here at the football club last year, we stayed in touch and this was an opportunity that he was very interested in. After a few weeks of talks, we came to a mutual agreement and an agreement that we are very excited about."

Lord Russell Baker, Managing Director and Founder of Amber Dew Events Limited said: “On behalf of Amber Dew Events Ltd, I am personally delighted and extremely excited about entering into a partnership agreement with Lowestoft Town Football Club. The new ground name; 'The Amber Dew Events Stadium' presents an exciting opportunity to raise the Amber Dew Events brand in East Anglia and beyond. Lowestoft Town Football Club aim to regain their National league status and the drive and ambition within the club is very evident with all involved. A good run in both the F.A Cup and F.A Trophy tournaments would provide great exposure to both the Football Club and Amber Dew Events brands as both National Cup tournaments provide additional TV, Radio, News Editorials and other media coverage. Amber Dew Events are looking forward to working closely with Lowestoft Town Football Club; and as two sporting businesses, we are sure this partnership is well aligned, providing a mutual platform to further enhance the success and ambitions of both the Football Club and Amber Dew Events."

Lowestoft originally played at the Crown Meadow Athletics Ground, which shared part of the same site as the modern Crown Meadow. In 1889 they moved to a ground in North Denes, but returned to the new Crown Meadow in 1894. It was opened with a match against Lowestoft Harriers on 22 September 1894.And for the first time in our rich history, the club has found its first ever stadium sponsor, now named The Amber Dew Events Stadium.